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Strategic Brand Management 7,5 Credits

Course Contents

Brands, consumption and Lifestyle
Brand Identity and image
Brand strategy
Positioning and design
Brand platform in practice

Prerequisites

General requirements and English Course B and passed courses within the majoring of the programme, Media and Communication Science, with at least 37,5 credits (or equivalent). Exemption is granted from the requirement in Swedish.

Level of Education: Undergraduate G1F
Course code/Ladok code: LVMK14
The course is conducted at: School of Education and Communication

Previous and ongoing course occasions

Type of course

Program

Study type

Campus

Semester

Autumn 2014: Sep 22 - Oct 26

Rate of Study

100%

Language

English

Location

Jönköping

Time

Day

Tuition fees do NOT apply for EU/EEA citizens or exchange students

11250kr

Syllabus

HTML PDF

Application code

HJ-HLK1502