Marketing Communication 7,5 Credits

Course Contents

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:

• The role of marketing communication within the larger field of marketing.
• Target group analysis, communication strategy and objectives.
• Communication tools and actors included the general marketing communication market.
• Creative strategies and execution.
• Media choice and media planning.
• Budgeting, effect measurement and evaluation of communication efforts.

Prerequisites

60 credits in Business Administration or Economics including Marketing Management.

Level of Education: Undergraduate G2F
Course code/Ladok code: MLHN13
The course is conducted at: Jönköping International Business School Last modified 2014-11-26 16:35:32