| Aim at scholars within the field
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Aim at professionals within the field
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Aim at the public
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| Present the results of research
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Present information for those who work within a certain profession
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Main aim is to inform and entertain the readers
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| Reviewers (referees) evaluate the articles prior to publication (peer reviewed)
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Evaluated by the editor
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Evaluated by the editor
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| The editors are usually well-established researchers
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The editors are usually professionals within the field
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Editor at the publishing firm
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| The authors are usually researcher affiliated with a university or research institute
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The authors are professionals within the field
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The articles are usually written by reporters of the magazine or freelance writers
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| Are published by universities or academic associations/publishers
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e often published by professional associations
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Are usually published by commercial publishers
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| Often illustrated with tables and diagrams, rarely with pictures
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Occasionally illustrated
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Often illustrated
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| The articles are usually long, contains footnotes and reference lists
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The sources are rarely stated and footnotes and reference lists are seldom included
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The articles are usually short and seldom contains footnotes or reference lists
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| Technical language
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Language which includes som technical terminology but still easily comprehensible
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Easy-to-understand language
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| Few ads, if any
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The ads are directed towards professionals within the field
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The ads are directed towards the general public
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