Media & Communication Science Programme

The Media and Communication Sciences Programme at Jönköping University started in the 1970s and is thereby one of the most well-established of its kind in Sweden.

The Media and Communication Science programme has a strong international perspective and students have good opportunities to both study and do their internships abroad. The programme prepares students with both theoretical and practical foundations in the area of media and communications.

Media and Communication Sciences is more important today than ever before. With roots in both social science and humanities, it is at the core of modern social life.

Areas of specialisation

The Media and Communication Science programme offers three different areas of specialisation:

  • Media Production
  • Organisational Communication
  • Public Relations/Marketing

The areas of specialisation focus on putting the theory into practice, including an independent project and a 12-week internship.

Media Production

Media Production focuses on producing information in traditional media such as newspapers, television and radio, as well as new forms of media such as the Internet. The area of specialisation is journalistically oriented and includes courses in News Production, Radio Production and TV Production. Internship can be done in companies or organisations in the media sector.

Organisational Communication

Organisational Communication focuses on the management of communication in organisations. The area of specialisation includes courses in Crisis Communication, Internal Communication and External Communication. Internship can be done in information departments of organisations, companies or public administrations.

Public Relations/Marketing

Public Relations/Marketing focuses on PR in a broad sense, and specifically on market-oriented communication. The area of specialisation includes courses in Market Communication, Brand Management and Copy Writing. Internship can be done in companies or organisations in the PR sector.

Degree

The programme requires three years of studies and leads to a Bachelor of Social Science.

Prerequisites

Selected courses are offered for students from our partner universities with no other prerequisites than those regulated by the agreement between the universities. These courses are offered in English.

Course outline

YEAR 1
Media and communication Science, level A + B

60 credits

SEMESTER 1

Introduction to Media and Communication Studies
Mass Media Studies
Communication and Technology
Political Communication

7.5 credits
7.5 credits
7.5 credits
7.5 credits

SEMESTER 2

Visual Communication
Communication in organisations
Communication Research Methods
Paper

7.5 credits
7.5 credits
7.5 credits
7.5 credits

YEAR 2
Courses within the area of specialisation

60 credits

SEMESTER 3: Media Production

Journalism and Media Analysis
News Production
Sound and Radio Production
TV Production

7.5 credits
7.5 credits
7.5 credits
7.5 credits

SEMESTER 3: Organizational Communication

The Communicative Foundations of Organisations
Internal Communication
External Communication
Crisis Communication

7.5 credits
7.5 credits
7.5 credits
7.5 credits

SEMESTER 3: Public Relations/Marketing

Market Communication
Layout
Brand Management
Copy Writing

7.5 credits
7.5 credits
7.5 credits
7.5 credits

SEMESTER 4

Work placement
Project

18 credits
12 credits

YEAR 3
Media and Communication Studies, level C
Optional

30 credits
30 credits

SEMESTER 5

Communication Research Theories and Methods
Bachelor Thesis

15 credits
15 credits

SEMESTER 6

This semester consists of optional studies, where students can choose for example to study at one of our partner universities abroad, or select single subject courses at Jönköping University.

30 credits

Short facts

Name
Media and Communication Science Programme

Areas of specialisation
Organisational Communication,
Public relations/Marketing, or
Media Production

Credits
180 (three years)

Language
Swedish. Some courses are offered in English for students from our partner universities.

Study pace
Full time