Mart Ots

Research

Mart Ots' primary interests are in the decision-making and organization of marketing communications, in media brands and marketing of media firms, and in Swedish and international media policy. His work has been published in both academic journals and in edited books and in 2009 his paper "Who is the customer in the 'customer value'? Inherent problems in the marketing of advertising media" was awarded the best paper prize by the European Media Management Association.

Present research (2010-2012) is financed by HUR - The Swedish Retail and Wholesale Development Council, and studies marketing communications investments in the retailing sector.

Biography

Mart Ots works at the department of Media and Communication Science at Jönköping University since 2010. The same year he defended his doctoral dissertation "Understanding Value Formation" at Jönköping International Business School. The study followed the marketing communications process in and around Sweden's largest advertiser - the food retailer ICA - and how marketers, agency consultants and media sales representatives construct the purpose and value of marketing communications investments.

Mart was a visiting fellow at U.S. institutions Fordham University 2007, at Michigan State University 2008, and at Northwestern University 2009. He received his M.Sc. degree in Business Administration from the School of Business, Economics and Law at Gothenburg University, and prior to joining Jönköping University, he pursued a career as a manager in media publishing and marketing communications.

Mart regularly serves as an advisor to government institutions, industry organizations and corporations on issues concerning media, policy and marketing communications.