Sweden in the Creative Age

Why is Sweden a creative nation? Charlotta Mellander will shed light on the issue of creativity at an event hosted by the Swedish Chamber of Commerce.

Charlotta Mellander, research director at the Prosperity Institute of Scandinavia, Jönköping International Business School, will share her thoughts on why Sweden is a creative nation and has a good chance of meeting future challenges. She will also discuss why some parts of Sweden are more creative than others and explain how regions can attract more creative people.

The Swedish Chamber of Commerce for the United Kingdom is the organizer behind the event in London on 14 November. Besides the presentation by Charlotta Mellander, there will be a panel discussion on the role of Sweden in a post-commercial society.

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