Expert gives kick-start in rhetoric to JIBS students

Denmark's leading rhetoric expert Jonas Gabrielsen, associate professor at Roskilde University, held a one-day course for first-year students at Jönköping International Business School (JIBS). The aim was to give the students a kick-start in rhetoric. 

Students in the Bachelor’s programme Marketing Management at JIBS have in the course "Principles of project management" had a one-day workshop with rhetoric with Jonas Gabrielsen.

Students have used their skills from the course to produce commercials for a very well known brand and they have also held presentations on this. Tomas Müllern, professor at JIBS and course coordinator, initiated the course together with JIBS’ Dean Johan Roos.

“The students made ​​a very strong impression on the teachers during the presentations and it is quite obvious that they have learnt a lot from the rhetoric workshop. We are now evaluating whether this rhetoric exercise can become a permanent feature in more of the programmes as it helps students make professional presentations, says Tomas Müllern.

Rhetoric expert Jonas Gabrielsen is Associate Professor at Roskilde University in Denmark. Jonas has written several books on rhetoric and is a highly regarded expert in this type of seminars and workshops. He has for many years led rhetoric competitions at Copenhagen Business School (CBS).

More information about Jonas Gabrielsen