Ethel Brundin´s research interests lie primarily within micro processes of strategic leadership and entrepreneurship. She is currently involved in a set of projects with a focus on family businesses and the role of emotions, the role of ownership and the role of family capital . She is part of the European team of the global STEP project (Successful Transgenerational Entrepreneurship Practice) with the aim to investigate continuous entrepreneurship in owner-families and family firms (transgenerational entrepreneurship).She also serves as a member of the European Council of STEP. Two other current research projects are “Family capital and entrepreneurial performance across generations in family firms" Financed by Torsten och Ragnar Söderberg Foundation and “Meanings and implications of ownership changes: power, sense-making and communication in the family owned business" financed by Handelsbanken.
Ethel has a special interest in the development of entrepreneurship activities in the new democracy of South Africa. In 1999 she was a visiting researcher at Stellenbosch University when she studied entrepreneurship activities among black and colored women. She was the project manager of a joint research project between JIBS and University of the Western Cape in South Africa from 2004 to 2007 called “The dynamics of small business enterprising: Challenges to be met in the business contexts of Sweden and South Africa"and is currently heading a research project regarding Entrepreneurial orientation in owner managed firms and owner controlled family businesses in South Africa, financed by SIDA, Swedish Research Links/ Swedish Research Council.Ethel is primarily interested in research methods with a focus on real-time, interactive as well as experimental research designs.
Ethel publishes on a regular basis in international journals and edited book volumes. She serves as a member on editorial boards and has served as committee member of the world conference on emotions in 2006and 2008 .
Ethel Brundin is Professor in the Department of Entrepreneurship,Strategy, Organization and Leadership (ESOL)and Center for Family Enterprise and Ownership (CeFEO) at Jönköping International Business School.She is Visiting Professor at the University of the Western Cape.Her thesis “Emotion in Motion: The Strategic Leader in a Radical Change Process" in 2002 was ranked “top ten" (no. 7) in the EDAMBA (European Doctoral Programmes Association in Management and Business Administration) thesis competition for 2002.
Ethel teaches at undergraduate, graduate and executive levels in /strategic/leadership, organizational behavior, and family business related subjects and qualitative methods for doctoral students. She is a Linneaus Palme coordinator forateaching exchangeprogram between JIBS and University of Johannesburg and University of the Western Cape in South Africa. Ethel is currently the main — or second supervisor forthreedoctoral candidates. She is an invited speaker at universities, conferences, and to companies to talk about her research. She also serves as a member on editorial boards and has served as committee member of the world conference on emotions in 2006and 2008.
Ethel was awarded the Pedagogical Prize by JIBS Student Association in 2007. She was Director of study for the EMM department at JIBS from 2000 to 2005 and member of the University of Jönköping Faculty Board from 2006 to 2008. She has a Master of Social Science (Business Administration) from University of Lund, Sweden. Prior to completing her PhD, she worked as a strategy and OD consultant and human resource manager in Sweden and the UK in businesses started by her.